"It is our duty to concentrate all our influence to make popular that which is sound and good, and unpopular that which is unsound"(not good) - Joseph Smith

This statement from Joseph Smith means that we have to make what sounds good and is good more popular. And not to influence the bad and only the good. If they are promoting Random acts of kindness like the Honda commercial, then you should do the same but spread it out and tell others what you are trying to spread out and accomplish. And the bad commercials which are not good do not promote them.  In other words you shouldn't tell your friends about the commercial you saw. Because if you do then that will make it more popular and no one wants something bad to become popular. Or if they are promoting to stop bullying then you should tell your friends about it. If they are promoting bullying and encouraging others to do it then do not tell nobody about it. Because then others will want to watch it and then you just made the bad become popular and the good become unpopular.